PGDM in Sports Management with Sports Analytics
PGDM in Sports Management Program Overview
Program Details
Duration : 24 Months
Hybrid + On Campus
Certificates : Individual certificates for each module
Structure : 4 Modules with Progressive Certification
Domestic trips : Modules (1-3)
Key Features
Format : Blended Learning with Experiential Components
Faculty : Dual system (International + Indian)
Target : Performance Coaches, Trainers, Sports Scientists & Elite Athletes
15-20 days International Immersion
(* Domestic trip & International immersion on additional Cost)
PGDM in Sports Management with Sports Analytics
The PGDM in Sports Management with Sports Analytics is exclusively designed to develop conceptual knowledge and behavioral skills across 4 Terms, spread over 24 Months duration of Blended Learning with Experiential Components
FIRST YEAR
MODULE 1 – MANAGEMENT & BUSINESS FOUNDATIONS
MODULE 2 – ORGANIZATIONAL & SPORTS BUSINESS MANAGEMENT
- Management Functions & Organisational Behavior: Planning, organizing, leading, and controlling functions; team dynamics, motivation, and leadership styles in sports organizations
- Managerial Economics (Economics of League & Franchisee Management): Revenue models, demand-supply dynamics, pricing strategies, and economic decision-making for sports leagues and franchises
- Business Statistics (Sports Analytics): Descriptive and inferential statistics, player metrics, performance KPIs, regression modelling, and data visualization using real sports datasets
- Financial Accounting & Analysis (Sports Finance & Valuation): Financial statements, ratio analysis, player valuation models, franchise valuation, and sports investment appraisal
- Management Information System (Technology in Sports Management): ERP systems, sports tech platforms, data management, and digital transformation tools for sports organizations
- Communication for Managers (Broadcasting, Media and Communication): Sports media landscape, broadcast rights, press management, digital communication, and crisis communications in sports
Domestic Trip – Mumbai Sports Business Hub (4 Days)
- Wankhede Stadium
- Mumbai Indians IPL Franchise
- Reliance Foundation Sports Facility
- Sports Marketing Agencies …OR ANY OTHER
- Production and Operations Management (Operations & Supply Chain Issues in Sports): Event logistics, venue operations, supply chain management, quality systems, and technology-driven operations for sports organizations
- Human Resource Management (HR & Leadership Issues in Sports): Talent acquisition, athlete contracts, performance appraisal, diversity & inclusion, labor laws, and leadership development in sports
- Marketing Management (Sports Marketing & Integrated Marketing Communication in Sports): Brand partnerships, sponsorship activation, fan engagement, digital marketing, social media strategy, and IMC campaigns in sports
- Business Environment (Global Sports Business): Macro-environmental analysis, geopolitics of sport, international sporting bodies, PESTLE framework applied to the global sports industry
- Research Methodology (Marketing Research & Research Methodology in Sports): Qualitative and quantitative research design, sports consumer research, data collection, statistical tools, and evidence-based decision-making
- Financial Management (Financial Quantification of Investment and Risk Analysis): Capital budgeting, risk assessment, investment evaluation, financial derivatives, and portfolio management for sports entities
Domestic Trip – Bangalore Sports Innovation Center (3 Days)
- JSW Sports Facility
- Sports Technology Startups & Innovation
- Bengaluru FC Operations …OR ANY OTHER
MODULE 1 – MANAGEMENT & BUSINESS FOUNDATIONS
- Management Functions & Organisational Behavior: Planning, organizing, leading, controlling, and team dynamics in sports organizations
- Managerial Economics (Economics of League & Franchisee Management): Revenue models, demand-supply dynamics, pricing strategies, and economic decision-making for sports leagues
- Business Statistics (Sports Analytics): Descriptive statistics, player metrics, regression modelling, and data visualization using sports datasets
- Financial Accounting & Analysis (Sports Finance & Valuation): Financial statements, ratio analysis, player and franchise valuation models
- Management Information System (Technology in Sports Management): ERP, sports tech platforms, and digital transformation tools for sports organizations
- Communication for Managers (Broadcasting, Media and Communication): Sports media, broadcast rights, digital communication, and crisis communications
Domestic Trip – Mumbai Sports Business Hub (4 Days)
- Wankhede Stadium
- Mumbai Indians IPL Franchise
- Reliance Foundation Sports Facility
- Sports Marketing Agencies …OR ANY OTHER
MODULE 2 – ORGANIZATIONAL & SPORTS BUSINESS MANAGEMENT
- Production and Operations Management (Operations & Supply Chain Issues in Sports): Event logistics, venue operations, supply chain, and quality systems for sports organizations
- Human Resource Management (HR & Leadership Issues in Sports): Talent acquisition, athlete contracts, performance appraisal, and leadership development
- Marketing Management (Sports Marketing & Integrated Marketing Communication in Sports): Brand partnerships, sponsorship activation, fan engagement, and digital marketing campaigns
- Business Environment (Global Sports Business): Macro-environmental analysis, geopolitics of sport, and PESTLE applied to the global sports industry
- Research Methodology (Marketing Research & Research Methodology in Sports): Qualitative and quantitative research, sports consumer research, and evidence-based decision-making
- Financial Management (Financial Quantification of Investment and Risk Analysis): Capital budgeting, risk assessment, and financial portfolio management for sports entities
Domestic Trip – Bangalore Sports Innovation Center (3 Days)
- JSW Sports Facility
- Sports Technology Startups & Innovation
- Bengaluru FC Operations …OR ANY OTHER
SECOND YEAR
MODULE 3 – SPORTS ECOSYSTEM, REGULATION & INNOVATION
MODULE 4 – RESEARCH & GLOBAL PRACTICES
- Regulatory Framework for Sport Business: Sports law, governance structures, BCCI, FIFA, IOC and national federation regulations, intellectual property rights in sports, compliance frameworks, and legal risk management for sports organizations
- Sports Ecosystem: End-to-end mapping of the sports value chain — athletes, clubs, federations, broadcasters, sponsors, media rights holders, technology enablers, and stakeholder interdependencies shaping modern sports
- Sports Event Planning and Execution: Concept-to-delivery event management — bid processes, venue selection, operations planning, safety and security protocols, budgeting, stakeholder management, and post-event evaluation
- Brand Building and Consumer Engagement: Athlete personal branding, team identity creation, fan loyalty programs, community engagement strategies, digital fan experience, and brand equity measurement in sports
- Technological Innovation and Sports Infra Development: Smart stadium technology, IoT in sports, wearable tech ecosystems, AI-driven performance scouting, and infrastructure investment models for modern sports facilities
Domestic Trip – Chennai Sports Business Excellence (4 Days)
- Chennai Super Kings Franchise
- Sports Finance & Investment Workshop with Industry Experts
- Tamil Nadu Sports Development Authority
- Olympic Training Center …OR ANY OTHER
- Sports Sponsorship and Endorsement: Sponsorship deal structuring, ROI and valuation frameworks, athlete and team endorsement contracts, naming rights negotiations, and multi-platform activation strategies for brands and sports properties
- Sports Governance and Ethics: Anti-doping regulations, match-fixing and corruption prevention, athlete welfare frameworks, IOC/FIFA/BCCI governance models, ethical leadership, and whistleblower protection in global sports
- Sports Innovation and Entrepreneurship: Sports tech startup ecosystems, venture capital in sports, business model innovation, fantasy sports and esports industry, and developing scalable sports ventures from ideation to scale
- Global Sports Tourism and Hospitality Industry: Sports tourism economics, mega-event legacy planning, hospitality and VIP packaging, destination sports marketing, and the global business of sports travel and fan experiences
- Sports Merchandising and Manufacturing: Licensed merchandise strategy, sports goods supply chain, direct-to-consumer and e-commerce models, retail partnerships, and global sports product manufacturing trends
International Trip – Spain Sports Management Excellence (20 Days)
- Madrid (7 Days)
- Barcelona (8 Days)
- Valencia/Seville (5 Days)
OR Georgia Sports Management Excellence (15 Days)
- Tbilisi (8 Days)
- Kutaisi (3 Days)
- Batumi (4 Days)
(* Domestic trip & International immersion on additional cost)
MODULE 3 – SPORTS ECOSYSTEM, REGULATION & INNOVATION
- Regulatory Framework for Sport Business: Sports law, BCCI/FIFA/IOC governance, intellectual property, compliance frameworks, and legal risk management for sports organizations
- Sports Ecosystem: End-to-end sports value chain — athletes, clubs, federations, broadcasters, sponsors, media rights holders, and technology enablers in modern sports
- Sports Event Planning and Execution: Concept-to-delivery event management, venue selection, operations, safety protocols, budgeting, and post-event evaluation
- Brand Building and Consumer Engagement: Athlete branding, team identity, fan loyalty programs, digital fan experience, and brand equity measurement in sports
- Technological Innovation and Sports Infra Development: Smart stadiums, IoT, wearable tech, AI-driven scouting, and infrastructure investment models for sports facilities
Domestic Trip – Chennai Sports Business Excellence (4 Days)
- Chennai Super Kings Franchise
- Sports Finance & Investment Workshop with Industry Experts
- Tamil Nadu Sports Development Authority
- Olympic Training Center …OR ANY OTHER
MODULE 4 – RESEARCH & GLOBAL PRACTICES
- Sports Sponsorship and Endorsement: Deal structuring, ROI frameworks, athlete endorsement contracts, naming rights, and multi-platform activation strategies
- Sports Governance and Ethics: Anti-doping, match-fixing prevention, athlete welfare, IOC/FIFA/BCCI governance models, and ethical leadership in global sports
- Sports Innovation and Entrepreneurship: Sports tech startups, venture capital, business model innovation, fantasy sports, esports, and scalable sports ventures
- Global Sports Tourism and Hospitality Industry: Sports tourism economics, mega-event legacy, hospitality packaging, destination sports marketing, and global fan experiences
- Sports Merchandising and Manufacturing: Licensed merchandise, sports goods supply chain, direct-to-consumer models, retail partnerships, and global manufacturing trends
International Trip – Spain Sports Management Excellence (20 Days)
- Madrid (7 Days)
- Barcelona (8 Days)
- Valencia/Seville (5 Days)
OR Georgia Sports Management Excellence (15 Days)
- Tbilisi (8 Days)
- Kutaisi (3 Days)
- Batumi (4 Days)
(* Domestic trip & International immersion on additional cost)
CAPSTONE PROJECT (1 Month)
- Project Deliverables – As per AIMA (Synopsis and Project Submission)
- Project Categories – Industry Innovation, Strategic Consulting, Sports Entrepreneurship, Applied Research
FEW CORPORATE FOR PLACEMENT
PROGRAM ELIGIBILITY CRITERIA
i. Graduation (10+2+3) in any discipline from a recognized University.
ii. Final Year Students: Those in the final year of graduation can apply provisionally.
PGDM SPORTS MANAGEMENT PROGRAM FEES PAYMENT BREAK-UP
| Programs | Admission Fees | 1st Year Fees | 2nd Year Fees | Total Course Fees |
|---|---|---|---|---|
| PGDM (Sports Management with Sports Analytics) | ₹ 50,000/- | ₹ 2,75,000/- | ₹ 2,75,000/- | ₹ 6,00,000/- |
- Education Loan facility available from Leading National Banks, Multi-National Banks, Co-operative Banks as well as NBFC’s.
- Opportunity to Avail Scholarships Upto INR 75,000/- (Scholarships based on Merit and Scholarship Test Scores)
- *T&c apply
Key Program Takeaways
- Sports Industry Accepted and Recognized curriculum.
- Navigate the Future with Analytics exclusively in our PGDM Sports Management Program.
- Experienced Faculty and Corporate Mentors to deliver the program.
- Positioning for a Big Career Change – Within the Industry, Function, or Location.
- Enrich Professional Network with diverse, fascinating and successful teaching fraternity.
- Case Study based learning that involves the students actively in the learning process.
- Study from reputed Pearson published books.
- Gain International Exposure through 20 Days International Study Tour to Spain.
- 100+ companies on the campus for students Placement Opportunities.
- State-of-the-art Modern Infrastructure and Campus in the close proximity of Thane Railway Station.
About Us
At Stadion Institute of Sports and Management (SISM), our AIMA AICTE Approved PGDM Program with Analytics is exclusively curated to meet the ever-changing dynamics of the corporate world. The AIMA PGDM Program with Analytics equips students with the relevant skill-sets to effectively manage the domestic and global business challenges while adapting to rapid technological breakthroughs at the same time.
Quick Links
Important Links
Admissions Office
Stadion Institute of Sports and Management
Devram Laxman Bhoir Degree College, Near Everest World, Dhokali-Kolshet Road,
Thane West - 400 607.
+91-9993399106
info@stadioninstitute.com
